November 22, 2000

  • I’m in awe of Amazon‘s marketing prowress. It started with a simple email informing me of the release of the new Stevie Ray Vaughan box set. That was the bait. Clicking the link took me to the site, where I learned that Amazon was offering free shipping on orders over $100. And the hook was set. Before I knew it, my shopping cart lept from $40 to $114, and I was only saving a measly $10 off shipping. Luckily I found the same item at Buy.com for $44, with a $10 discount for first time buyers… Patience (and some help from Dan) is all that saved me from spending an extra $75… Its an execellent example in the art of Persuasion…